Burkina Faso is one of the poorest countries on earth. Their economy relies heavily on their agricultural exports of mangos. We took it upon ourselves to update the design of their dried mango labels in an attempt to increase their sales.
Our intent was to give the new mango packaging a stylish edge over its competitors. The curved form of the new logotype compliments the vintage style illustration of the mango plant, creating a unique alternative to similar products in the market. Materials and print production were kept to a minimum to lower the cost over all production.